Franzia Re-Brand

Objective: Create a new brand identity for Franzia that reflects their demographic

Challenge: How can Franzia’s branding be updated to reflect its younger demographic but still remain recognizable? Should it just be type or also contain a logomark?

Solution: Franzia’s new narrative is aiming to modernize and update the branding to reflect their recent advertising efforts to portray Franzia as a casual yet modern brand. Key words: casual, playful, and contemporary.

Information: 2022, Adobe Illustrator, Photoshop