m. tampons and pads

Objective: Create a tampon and pad company with packaging and marketing materials, as well as a period-tracking app.

Challenge: Make the company branding more gender neutral to include non-binary and trans folk.

Solution: The name “m.” is representative of “menstrual” or “monthly.” The packaging is minimal and tosses out all the flowers and sparkles that are normally on tampon boxes. The packaging leans more gender neutral, with a tagline on the side of the box saying “if you have a uterus, we’ve got you covered.”

Information: 2021, Adobe Illustrator