Waddle
Objective: Put books back into pop culture and create a “buzz” around reading. (Penguin’s brief for the 2022 D&AD New Blood Awards.)
Challenge: Solve the objective without changing Penguin’s logo or any book covers.
Solution: A social reading app allowing multiple people to read a book together and chat in real time, as well as creating a pre/active/post- reading experience.
Information: 2021/2022; team partners: Kylie Parker and Charlie Warren; Adobe Photoshop, Illustrator, InDesign
